SMITHSONIAN'S NATIONAL ZOO + CONSERVATION BIOLOGY INSTITUTE
The Endangered Song - The first song made to go extinct unless it's reproduced.

There are only 400 Sumatran tigers left in the wild. That's why we are collaborating with the Smithsonian's National Zoo and Conservation Biology Institute to create a record that will go extinct unless it's reproduced. This project is called Endangered Song. 400 tigers. 400 records. And then there's you.
 

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AWARDS: 

* CANNES 2014 SHORTLIST – PROMO & ACTIVATION
* CLIO 2014 BRONZE – INNOVATIVE MEDIA
• MERCURY RADIO AWARD
* LONDON INTERNATIONAL 2014 – BRONZE