NEW YEAR 2015 - INTEGRATED CAMPAIGN
Start Something New is a global integrated campaign that launched in New Year 2015. It’s one of the first times that Apple has used a singular message in markets worldwide. Globally, the New Year marks a time of reflection and inspiration. So we turned retail stores into mini-galleries filled with new inspiration. We commissioned 18 or so artists to create original works using Apple products, along with Apple’s native features and select third-party apps. The hope was to inspire customers to start something new in the new year.
ONLINE & APP STORE
Apple.com was turned into an online gallery, where viewers could read about what inspired each piece and discover which Apple devices and apps were used. The App Store also featured app collections from the campaign.
RETAIL STORES & INTERACTIVE GUIDES
Retail panels were set up to produce a calming gallery-like experience, a soothing retreat from the holiday madness.
PRESS
Wired, Business Insider, Daily Mail UK, WKBN, etc.
